Monetization Trends
Top Monetization Trends in the Mobile Games Market

Keeping up with the latest monetization trends in mobile gaming can be challenging. The landscape is constantly evolving, with new monetization methods, challenges, and innovations constantly popping up. If you want to know what the biggest monetization trends are right now, look no further than episode 62 of Liftoff’s Mobile Games Playbook. In the episode, host Jon Jordan speaks to experts Andrew Seow, formerly Director of Monetization at Tripledot Studios, and Ravid Sela, Ad Monetization Lead at Playstudios. In this blog post, we summarize some of their insights, including thoughts about the move towards header bidding and its impact on the industry, the rise of hybrid monetization models, and potential future innovation in mobile app monetization.